Episode #10 Paying for Convenience

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Building a product is not about coming up a unique product that there ever was; something no one has ever know about or heard about. It’s really about convenience. It’s what I pay for; what you pay for; what the general public pay for is making something easy. If you like podcasts, for example, and you want to start a podcast, would you spend weeks and weeks scouring the web doing research how to create a podcast? Or would you rather buy an eBook which says, “Step by step Guide in Creating a Podcast” which costs you $9.00? The answer is clear, you would rather pay $9.00 rather than do extensive and tiring research just to start your podcast.

If you have a question for Anthony, head over to www.anthonyflatt.com and leave him a voicemail message to have a chance to have your question featured on this show.

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Also available on iTunes:

https://itunes.apple.com/al/podcast/business-at-the-speed-of-sell/id990650976

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