Episode #20 Competition Stalking

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How do you find out what your competition is doing? Most especially, who are the people they are talking to and selling to? One of the things that I do is go over to LinkedIn (linkedin.com) to see who are the connections of my competitors are. So, basically what I do is send out a friendly email. I begin my email with people who my competitors are currently connected with; those who happen to be in my network as well. Usually when they reply back, I see the company email and I just go over to their website and start researching the emails of my target persons. Sometimes, you have to try many times to get the email right and make sure that your message is sent out.

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