Episode #33 Procrastination Killed The Video Star

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Today, videos are used just for anything. In this episode, you will learn how to create a video from scratch. It’s not that complicated if you know the basics and where to get some help that you need in creating your video.

A Step By Step Guide to Video Creation Made Easy

A lot of people talk about creating their own videos but they’re reluctant and intimidated.

But, in this day and age, it’s something that you really need to do.

This is a “step-by-step” guide to creating your own video if you’re starting from scratch.

Step One

You need to start with a concept that you’ve already done the market research on. You’re ready to sit down and write it all up.  STOP HERE.

Don’t sit down and write it all out, unless you’re already a writer.

Instead, go into recording software and just start talking.

You can use Adobe Audition, Audacity, Garage Band (for Mac) or even just the recording app on your smartphone.

Just talk about your 6 to 8 high-level points.

You can talk about what you found valuable, challenging, inspirational, etc.

It doesn’t matter if you stumble along the way, if the dogs are barking, if the phone rings.

This is just a tool to get ideas out quickly.

 

Step Two

Look at the audio length and see if you have enough content for a full blown product.

If it’s only 20 or 30 minutes you might need to add some info.

Now, go back through it to listen for content or you can have it transcribed.

2 hours of valuable content is a good goal.

Here’s where you balance:  You don’t want a lot of fluff in it and beating around the bush, etc.  BUT you also don’t want to do JUST bullet points. People love a story.

 

Step Three

Now that you’ve listened to it and you’ve added any info you missed and/or taken away the fluff, take the best parts of that text and keep summarizing until you have bullets for PowerPoint slides.

As a rule of thumb, every slide is 1-3 minutes worth of talking.

Don’t load it up with a lot of text and don’t create it so that you’re reading it word for word.

You want it to be just the highlights of what you’re going to be talking about.

Once you have a bulleted outline, create a slide presentation via Camtasia (www.camtasia.com).

Go through your content again using your slides.

Step Four

Go through your content and every 5 to 10 minutes, when you find a logical stopping point, stop Camtasia, and then re-start a new one after that.

This is how you build a video series or modules.

Most consumers and viewers prefer to watch a series of smaller, easier-to-take in videos than investing two hours of attention.

Put your heart into putting the content out there and making it valuable. Your customer will see that.

 

Step Five

Once you’re done with your videos, have them transcribed.

Put all the transcriptions in one volume and edit it into/create an e-book.

Your “slides” are your chapters.

Create the e-book so that it follows along with your audios and videos.

They don’t have to be exact word for word, just follow the idea paths.

One minute of audio  or video is roughly 1 page of content.

Right around 100 pages is good for a decent size e-book.  That’s 100 minutes of video (100 minutes=1 hr. 40 mins which is just right around the 2 hour goal!)

 

Step Six

From each video, save the individual audios.

Put those on a membership website

Get a domain name from www.namecheap.com.

Get that site hosted with www.powweb.com.

Use a WordPress website, using Optimize Press for your plug in www.optimizepress.com.

Use Wish List Member (www.wishlistmember.com) for your membership site plug-in, and offer this entire set-up as a membership site.

Decide how you want to make your overall offer and set up your sales funnel.

It has been popular to offer an e-book for free, videos as an up-sell, and audios as a down-sell.  You can do that and it still works.

But you can also offer part of the course as the initial sale and then offer the additional parts (i.e. the rest of the video series) as up-sells.

And, as you build multiple products and have multiple membership sites, you can use one of your older membership sites and your older content as an up-sell to your new product.

If you build the video, separate out the audio into separate files, and create the e-book, you can also bundle that as a package sale.

You can also offer it as an affiliate tool if they buy something that you’re an affiliate for.

For example, your ad could say, ‘’Buy Joe’s $27 product and get my $97 product for free”.

Any way you look at it, the video is now an asset, as well as the audio and the resulting e-book.

A Few Closing Thoughts

When you put product out there for sale, keep it active for a cycle and then take it off the market completely.

You might lose a few sales here and there but the most active sales time is right after the initial offer.  After 3 to 6 months the sales will really slow down.

Then, for the people who already have it, continue to try to add value just for them.  It’s easier to do that than it is to push new products to a new market each and every time.

It’s always good to have a few bonuses available for your customers.    Some examples are:

  1. Members-only Webinars
  2. Additional products you create just for members
  3. Offering resell rights to your product (This means that your purchasing customer can resell parts or the entirety of your product.)
  4. Offering coaching sessions

If you have a question for Anthony, head over to www.anthonyflatt.com and leave him a voicemail message to have a chance to have your question featured on this show.

All the Episodes are available on our website:

www.businessatthespeedofsell.com

Also available on iTunes:

https://itunes.apple.com/al/podcast/business-at-the-speed-of-sell/id990650976

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