Episode #56 Podcasting Frequently Asked Questions

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In this episode I will answer some Frequently Asked Questions (FAQs) about making a podcast. First off discussing what is podcasting, how can you setup your podcasts and how you can get your target audience to listen to your podcast. There’s a wealth of reseources about podcasting online, so feel free to Google them up as well.

An overview of basic podcasting terms and tips

What Is Podcasting? 

A method by which you can automatically deliver your audio or video files over the internet.

Podcast-refers to the audio or video file itself.  Podcasts are individual episodes of any broadcast material.  There is a wide variety in subjects and formats, including interviews, training shows, live radio shows, video and movie reviews.  There’s an endless array.  It is really just an audio or video targeted to a specific market interested in a specific subject.

            Generally, you deliver them to your website and/or to a podcast directory.

The way you deliver these podcasts is thru an RSS feed

An RSS feed is an online content information stream that can be used to automatically download your podcasts to a podcast directory when they become available.

When a user subscribes to your podcast RSS feed using a podcast directory they will automatically receive updates when you post new episodes.

Using an RSS feed eliminates the need to post your podcast to all the different directories when you create one.

You create your podcast, you put it into your RSS feed and it automatically gets distributed out to the directories you have subscribed to. Then, the users of those directories can download those to their podcast player.

What is a Podcatcher?

It is another term for podcast directory. It is service that people can subscribe to to get your podcast delivered automatically.  Popular ones are iTunes and Stitcher.

What is a Podcaster?

This usually refers to the host, author or producer of a podcast.  There were podcasters out there though before there was really the term ‘podcast’.  They’re really anyone who’s a broadcaster, mass media personality, professional instructor, really anyone who’s creating audio or video and putting it out there.

What is the difference between a podcast and a streaming audio or video?

A podcast is downloaded as one file into a player.  Streaming video or audio is constant media that is tuned into whenever that person wants to view or listen, but once it’s consumed it’s no longer there unless you have the option to stream it again and you must be online to do view streaming media.  You can always have podcasts saved to listen to at any time whether your or online or not.

Podcasting Tips

How do I make a podcast?

Is really pretty simple.  Anytime you record an audio or video you can decide to make it a file that you turn into a podcast. Once you create it, then you edit it.

Some editing services are free like Audacity.

                                    Some come with your computer, like “Garage Band” for Mac.

Some you have to invest in like Adobe Audition for audio or Adobe Premier for video.

It’s almost impossible when creating a podcast to not have a few mistakes so it’s important to have editing.  In addition to the above, you CAN outsource editing.

How do I upload the Podcast?

You don’t really have to upload if you’ve subscribed to a podcast directory.  Your RSS feed will distribute the podcasts and keep them updated with new releases.

How do I set up an RSS feed?

It can be as simple as creating a website (like WordPress).  There are plug- ins for the RSS Feed and you list your podcast.  Essentially all you do is create a post and attach your podcast file.

A Tip from Anthony regarding storing podcasts

Once you have your content, don’t store it on your website. Put it on a content hosting platform.  He uses Libsyn and Amazon S3 to host his media files.  It costs very little and he can have a very large amount of files stored and several thousand users subscribing to it. He’s not paying on a per Mb download, but instead a monthly bulk fee.  A regular webhost would charge an insane amount to have that many people downloading files from his website.

Who can subscribe to and listen to your podcasts?

                        That’s up to you.  You can have a public one or it can be private.

Private ones are for podcasters that want to control the membership or have one that people have to pay for.  If you’re going to do that, don’t subscribe to the different directories because that’s really for people who want it to be publicly consumed.

Are there content and copywriting restrictions on podcasts?

                        When you create a podcast, that is your copyrighted material immediately.

As far as using copyrighted material, Anthony would strongly advise against doing that.

There is a sufficient amount of public domain material that you can search online; most of it is 1900’s to 1940’s but there may be some newer ones here and there. Some commercials are public domain as well.

Where can I find podcast production services or assistance?

            You can hire someone to produce your podcast.

However, it’s not difficult. When you start, you might make some mistakes but you’re always learning.

There are a lot of good tutorials. Pat Flynn (www.patflynn.com) and Cliff Ravenscroft (www.podcastanswerman.com) both have free tutorials and there is a wealth of YouTube videos as well. 

If you have a question for Anthony, head over to www.anthonyflatt.com and leave him a voicemail message to have a chance to have your question featured on this show.

All the Episodes are available on our website:

www.businessatthespeedofsell.com

Also available on iTunes:

https://itunes.apple.com/al/podcast/business-at-the-speed-of-sell/id990650976

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