Episode #58 Starting A Coaching Program 101 – Part 2 of 2


Title:    Starting a Coaching Program Part 2 – Episode #58

Date:   June 19, 2015

Some more practical coaching tips on where to find clients and doing public presentations

Tips for Speaking in Public

When you’re recording an audio or video to put out there, you have the ability to do some editing.   Once you’re doing coaching, you’re “live” and you’ve lost that ability. So you need to know everything and anticipate how things could go awry.

A lot of the great public speakers make it look like they’re “naturals”.  Odds are it’s more rehearsed.  They say it so many times it sounds natural. This is what YOU want to do.

Create bullet points instead of reading off the screen or your notes.

For one, this will keep you from looking down or away all the time.  You need to make eye contact with your attendees.

Secondly, this allows you to hone in on different aspects.  Sometimes, you will be sharing the stage at an event with several speakers.  Pay attention to what they’re doing.  If they all keep their presentations to 10 points or less, you don’t want to go up there with 32.  And, you also don’t want to cover all the same material.

Thirdly, if your presentation is not being well-received you can tailor it.

If it’s not really going well at all open it up for questions which will give you an idea of where to start and bring it back to your presentation.

You don’t want to deliver the same presentation to the same audiences.

But, if you change just 20 to 30% of it, you should be able to reuse it.  This is where bullet points come in handy again.  You can just change out some of them instead of re-writing an entire script.

If you can, find a friendly customer for feedback before you make your presentation public.  Friends and family may not be as honest as you need them to be.

Try to get your presentation down to where there’s no ums and ah’s.

It’s okay though to do built-in pauses.  15 second pauses between slides are ideal because it gives your audience time to internalize your points.

Avoid acronyms and difficult words.

Don’t’ talk down to your audience. Don’t use big words to impress.

Don’t tell jokes, etc. for the sake of being funny. People are there to gain knowledge.

For the most part, you want to dress to the level of your customer.

There are very few instances where you WANT to “out-dress” your audience. It makes them uncomfortable and it becomes hard for them to relate to you.

How and Where Can You Find Coaching Clients?

A referral from a current customer is one of the best ways to find clients.

Your second option is clients who have already purchased one of your products.

Or, they may know you through social media, your Facebook, or your podcast.

You really want to aim for cultivating clients that you have already started building a personal relationship with.

Selling advice is really hard to a cold customer.


After you’ve done your coaching program for a while, you’re going to be building digital assets, like webinar training, calls, etc.

Record the sessions and give your client a copy of it and keep one for yourself so that you can repurpose that content.

You can repurpose them to create e-books on amazon, give them away on your site as opt-in gifts or create a class on Udemy.  (www.udemy.com)

You are re-purposing these as an additional vehicle not just for additional income but to become even more present on the internet and make contact with new potential clients.

Let’s Talk Finances

There’s always a challenge in determining what to charge.

Don’t just throw out arbitrary numbers.

First, you have to think about what level you’re at.  Are you advanced and have been coaching in some way for a long time, even if you didn’t call yourself a coach? Or, are you a beginner?

Secondly, find the most successful competitor in your marketplace.

Look at their programs and their pricing.  Then, look for the “Average Joe”, and get those stats.

Thirdly, in consideration of the above numbers, start off with a monthly fee in that range as if you had 10 clients enrolling today.  What would you need to charge them to be worth your time and effort?

You can start your program with introductory/special pricing and then once you get those 10 clients, you can move your pricing up.

Finally, “Under-promise and Over-deliver.”  That’s when your clients get the best value.



If you have a question for Anthony, head over to www.anthonyflatt.com and leave him a voice mail message to have a chance to have your question featured on this show.

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