Episode #62 The Proof Is In The Proofreading


Title:    The Proof Is In The Proofreading – Episode #62

Date:   June 22, 2015

If you don’t care about your content’s quality, your customers won’t either.

One of the most common complaints that we get from our customers is poor grammar usage in our blogs, e-books, websites and training materials.

Although the occasional mistake is understandable, and even makes you more believable and relatable, some readers are often left wondering if the authors ever read any of their own books, blogs, websites, and training material.

Don’t let yourself be one of those authors.

When it comes to proofreading, there’s often two perspectives…

People who already know how important it is to proofread and spellcheck everything AND

People with the “Why bother?” mentality. They wonder if anyone is even going to read their content in the first place.

The Importance of Proofreading

Of course it allows you to catch any mistakes that you’ve made but, it also gives you the opportunity to make sure you didn’t leave out anything important.

Perhaps the most important aspect is to make sure you’re creating high-quality products.

Content may be king, but the quality is queen and the queen always gets what she wants.

Even if you’re able to produce products in one of the hottest topics or niches, it’s not going to do you any good if it’s hard or difficult to read your content.

In fact, that’s why there’s often a direct connection between proofreading your content and your overall sales.

It is a well-known fact that interesting and properly written content is far more popular than just interesting content.

Tips and Suggestions for Successful Proofreading

You need to thoroughly spell check and read all of your content before you put it out there for sale.

Because creating a high-quality product is so vital to your success in sales, I suggest that you proofread your product multiple times.  It may be time-consuming but will help you in the end.


Proofreading your content can sometimes be difficult because you forget what you wrote, and often you’re not reading the words that you wrote. Instead, you are reading the words that you thought you wrote.

In other words, your brain will fill in gaps based on what you intended to write.  So, it can be easy to miss mistakes because your brain automatically “accounts” for the missing material, tricking your perception into thinking it is there.

So, one of the tricks that Anthony uses to make sure that he’s proofreading properly is to proofread his book after it’s been written and do it from the back to the front.

i.e. take a page of text from the very last page and start proofreading that page and follow from there.

That will cause the content to not flow properly which will help trick your brain into not filling in the gaps for you.

It makes you focus more on the actual words that are on the page and not so much on the thread of content or the topic you were talking about at the time.

Once you’ve gone through your content backward, come back and read it from the very beginning to the end, and if everything makes sense, then you should be in good shape.

If it doesn’t make sense to you, it certainly isn’t going to make sense to your reader.

It is also a good idea to have your friends and family proofread your content as well to see what they’re able to discover and pick out.

You could also hire a professional proofreader.

If you do go this route, just ask them to proofread for the content and not for editorial suggestions.

If they read for the purpose of making editorial suggestions, it can come out sounding not like you.  Yes, maybe it’s more professional, yes maybe it’s structured better, but the potential exists for it to not sound like your content anymore because it’s been edited and shaped by somebody else.

Anthony will usually read what the editor wrote and then he will edit to sound like something he’s comfortable with.

If you’re trying to make your content keyword dense, you can take your article/blog post, etc., and “cut and paste” it into a word count editor.  See how many times you use certain words. (there are a few word count editor sites listed at the end of these notes)

If you use “I” a lot in your content, you need to change that to being “you” because the reader wants to read about themselves.

If you’re trying to rank for certain keywords, it’s good to see that those keywords appear several times in your content and that they appear in places that make sense.

“Keyword Stuffing” just for the sake of ranking higher makes your content less valuable and many of your readers are going to catch on to what you’re doing and understand that the content is not that great in the first place.

If you do choose to do your editing yourself and writing is not one of your strengths, I would suggest you use a program such as Grammarly.

It will help you with your paragraphs, your sentence structures, your spelling your grammatical errors, and it will also do a plagiarism test for you as well.

Tips for Proofreading Outsourced Writing

If someone wrote the content for you, it is a good idea for you to “turn on” the plagiarism function in Grammarly to make sure that they didn’t get the content somewhere else.

You can also use Copyscape to check the content for originality.

If you outsource article writing and blog posts, it’s very important that you go back through and edit them yourself. You want to make sure that they got the content right, that they didn’t make their errors and to ensure that the content sounds like you.


Helpful Websites:

Grammarly:                        www.grammarly.com

Copyscape:                         www.copyscape.com

Word Count Editors and Keyword Tools  (this is just a small sample of available sites, and all are free).

Word Counter Tool:                                           www.wordcountertool.com

Textalyser:                                                            www.textalyser.com

Keyword Density Checker:                             www.smallseotools.com


If you have a question for Anthony, head over to www.anthonyflatt.com and leave him a voice mail message to have a chance to have your question featured on this show.

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