Episode #78 Offline Webinars Series 1 of 5

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Technology has changed the landscape of modern marketing. Companies have shifted their marketing campaigns towards where most potential customers flock. That being said the whole game is being brought more and more in the online arena where all types of people gather, interact with a wide array of demographics and interest. This is very much expected because the world is changing and those businesses which are apt to change will end up more successful in the end.

Listen to this podcast and learn the Offline Webinar Formula. These are offline web-based seminars where you can share topics which are highly relevant and useful for other people. You will learn to build value for your attendees. The topics need not necessarily be about your service or product but your topic should be, at all cost, useful for them.

An introduction to using offline webinars as a valuable tool in communicating with your potential customers

It is really incredible the way internet has changed the way businesses interact with their customers.

The ‘traditional’ ways are almost obsolete.

To be successful today, businesses need to find new and innovative ways to connect with their customers.

Marketing plans need to be focused on where customers are gathering today, such as social media websites.

In addition to changing the way we market, the internet has also changed the way we communicate with each other.

Texting has replaced calling.  Tweets have 140 characters or less and have replaced emails.  Facebook posts and updates have replaced cards and letters.

Businesses that are adaptable to change will be successful while those that struggle will not be able to keep up with the fast paced changes and get left behind.

If you are not providing what the customer is looking for RIGHT NOW you might as well close your doors and try another profession.

Offline Webinars are one of the most cutting-edge marketing tools today.  They are not widely known yet because they are relatively new.

In the same way a traveling salesman would stick their foot in a door to prevent a housewife shutting them out, offline webinars allow you to get in front of your customers and offer them something of real value, cementing your bond.

Once you realize how effective they can be in providing marketing for your products, you’ll be anxious to take advantage.

An Intro To Offline Webinars

They are web-based seminars, usually free, in which you give an online presentation about a topic that has real value for your attendees.

The content doesn’t have to be specifically about your product, but it has to provide information that is relevant to your attendee’s interests and that they can take away and use in their everyday lives.

They are not sales pitches!

That sounds counter-intuitive, but the way it works is this:

Business people today have a lot of things competing for their attention. Because the internet has an almost unlimited amount of resources and because technology advances allow people to access these resources from anywhere at any time from multiple devices, business people are busier than they’ve ever been before.

Add to that the increased demands of the workplace-to produce more in less time, to work longer hours and to work harder to make the same amount of money.

This results in a customer base that is agitated in the least.

If you think people are going to sign up and participate in a 30 to 60 minute online sales pitch, without hitting the close button, you’re sadly mistaken. People’s time is too valuable these days.

The purpose of an offline webinar is not to directly sell services or products to your attendees.

The purpose is to build a relationship with them and create a trust bond so that when you do promote something to them later, your potential customer will more likely buy from you than your competitors because you’ve already given them something of value.

In a sense, once they’ve attended your webinar, they’re indebted to you.

The most important thing to remember at this point is that your offline webinar should provide your customer with something that they really value.

An example:  Let’s say that you’re selling automated office equipment (i.e. copiers, scanners etc.).  Your instincts might tell you that the best offline webinar to offer your customer is to tell them the benefits of all the systems that you sell.  You’d be wrong.  Your customer probably has dozens of people calling and trying to sell them on the benefits of office equipment.  But, what if you were to lead a free offline webinar on improving time management and increasing efficiency in the workplace?

The key to successfully using offline webinars as marketing tools is to give people what they want, something they need, something they can take away and find useful and find that it was a valuable use of their time.

Once you start thinking of offline webinars in those terms, rather than as a sales pitch, you can begin to see the kinds of things that your customers would value.

Advantages Of Offline Webinars

Offline webinars have the added value of getting you in front of the potential customer.  People prefer to listen to a live presentation than reading a report.

Seeing your face and hearing your voice allows your customers to connect with a real person.  They can see the “real you”.

                        Your webinars should be “real”, i.e. not “glossy”, no editing,

Finally, it gives you the opportunity to build your relationship via 2 way conversations.

You can encourage people to ask questions and promote discussions during the webinar.

This is a skillful way to turn strangers into friends, friends into potential customers, and prospects into converts.

 

Keep listening and reading at Episode 79 to find out how to create your first offline webinar….

If you have a question for Anthony, head over to www.anthonyflatt.com and leave him a voicemail message to have a chance to have your question featured on this show.

All the Episodes are available on our website:

www.businessatthespeedofsell.com

Also available on iTunes:

https://itunes.apple.com/al/podcast/business-at-the-speed-of-sell/id990650976

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